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12.10.2011Publimedia launches online advertising marketplace for print, online and mobile offerings

Zurich, 12 October 2011 – Publimedia, the key account unit of PubliGroupe and Publicitas, presents the “AdMarket Family” ( as the first of its kind in Switzerland. The innovative array of tools forms an online advertising marketplace for print, online and mobile offerings. In addition to an information search feature, the platform also facilitates the execution of comprehensive advertising campaigns.

The newly launched “AdMarket” platform ( offers companies advertising on a national and cross-regional level as well as media, advertising and web agencies the ability to plan and execute campaigns in a continuous process. Through the intelligent linking of offline (print) and online (web/mobile) media as well as the provision of information, planning, booking and reporting options, it will boost efficiency and added value.

At the time of its launch, “AdMarket” presents over 2,500 print, 120 online and 60 mobile tariffs, or so-called rate cards. In addition, it lists over 160 price and content specials from media providers.

Andreas Gedenk, CEO of Publimedia: “I am delighted to be able to offer our partners an attractive and efficient marketplace as the first of its kind in Switzerland where they can offer or find adequate solutions for their print, online and mobile needs. With this marketplace, we are aiming to invigorate the planning and execution process, which will first and foremost benefit the traditionally more static print market.”

The specific tools and functions of “AdMarket” include:

rate card (print, online, mobile and tablet),
price and content special 

AdPlanning (formerly Vergo):
analysis, media planning (print, online and cinema)

AdCampaign (formerly MediaDispo):
campaign planning, costing & scheduling,
booking, execution, handling

controlling & reporting

Publimedia operates with a market presence in four service areas (media, marketing, specials and network). The “AdMarket” platform is contained within Media Services. To continually improve the attractiveness of “AdMarket”, regular releases are planned, with feedback from the market guiding further development of the advertising marketplace.

Information: Andreas Gedenk, CEO, Publimedia AG, Tel.: + 41 44 250 35 08


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