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13.11.2012Publicitas expands its footprint into the Middle East

Categorie: Publicitas.com

London, 13.11.2012 Publicitas, the leading international media service company, establishes a presence in the Middle East and opens an office in Dubai, operational as of 1st November 2012. Expanding its global network to the Middle East, the reach of Publicitas' represented media brands is extended to a new market and multimedia solutions are being offered to advertising clients in the region.

Publicitas, being a trusted partner for media owners and advertising clients worldwide, will extend the group's full capabilities and international media expertise to the Middle East.  
As of 1st November 2012 the new, Dubai based, operation will provide advertisers with access to the highest level of resources and services to implement multimedia advertising solutions and extend the global reach to over 20 markets for its media owners.

The operation will be led by Damian Oakley, Regional Sales Director, Publicitas. Damian has been in the region for over five years working in sales management roles for leading regional media companies including the Abu Dhabi Media Company (The National) and Al Sidra Media (7 Days). For the past two years Damian has been working with Publicitas’ operations in the United Kingdom on its activities in the Middle East. Damian will be supported by Stephen Lee, Sales Director, Publicitas. Stephen has more than 10 years experience in the region including senior executive positions at ITP, Abu Dhabi Media and Al Sidra Media.

Beat Roeschlin, CEO Publicitas: «Publicitas has been working with premium media owners in the Middle East for many years and has built up a wealth of relationships in the region. By establishing a local presence, Publicitas further invests in its media expertise and fosters its position as a preferred partner for media owners and advertising clients worldwide.»

Simon Taylor, CEO Americas & Europe Publicitas: «We are very excited at the launch of the Publicitas Middle East office, which will provide an opportunity to extend our media partners’ brand in this profitable marketplace. This new addition to the Publicitas network reflects our continuous commitment to maximise revenue streams for our media partners. With Damian and Stephen we have two of the regions’ great media professionals and their extensive relationships combined with Publicitas’ unparalleled media expertise and portfolio are true assets for our clients.»

Mohammad Abdullah, Managing Director of Tecom Media Cluster: «We are delighted to welcome Publicitas, a truly international company, to the Dubai Media City community whose 100 year track record provides a real value add to our business community. The fact that Dubai Media City is the location for Publicitas’s first Middle East office is significant. We offer a collaborative ecosystem comprised of complementary businesses as well as the access that Dubai can provide to the wider Middle East.»

The Middle East is one of the key growth markets which brands are looking to extend their global messaging into. As one of the world’s fastest growing travel destinations, with an ever expanding transport network, growing tourism and the re-emergence of the business sector, the Middle East is an increasingly important region for companies looking to reach affluent, well-educated and international consumers.
Furthermore, the rapidly growing youth population and large expat community in the United Arab Emirates in particular, are responsible for the large mobile phone penetration.

Contact:
Publicitas Ltd
Evelyn Kogler
Marketing Manager
E: evelyn.kogler@publicitas.com
T: +44 207 592 8321

For more information on our Dubai operation, please contact Damian Oakley (damian.oakley@publicitas.com, Tel: +971 4 4280860)

New office address:
Publicitas Ltd
Office No 12, 8th Floor
Media Business Centre
PO BOX BC3 (500717)
Dubai Media City
Dubai, United Arab Emirates
T +971 4 4280860
F +971 4 4293236
dubai@publicitas.com
www.publicitas.com/uae

Fichiers:
MM_20121113_Publicitas_expands_in_the_Middle_East_01.pdf

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